Therefore, different consumers will have different tastes and preferences. Analyses the factors affecting the online consumer s behavior and examines how emarketers can in uence the outcome of the virtual interaction and buying. Apr 27, 2016 factors affecting consumer buying behavior of smartphone users 1. Abstract mobile phone markets are one of the most turbulent market environments today due to increased competition and change. Research thesis on factors affecting consumer buying behavior of smartphone users 2. But what factors drive consumer purchase decision in smartphone purchasing. Factors affecting consumer behavior of purchasing tobacco. Thus, it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile phone brands. Aimpurpose this study examines the factors that influence customer intention to use mobile payment service in nanjing, china. Pdf consumer behaviour of smartphone users researchgate. Malaysian population, and they are the main users of smartphones.
An understanding of consumer behaviour is essential in planning and programming the marketing system. There are various internal and external factors which affect consumers. You know that everyone has their interests, their tastes, their own way of being and a personal history that conditions them. Therefore, this paper examines about factors influencing purchasing intention.
Psychological factors influencing consumer behavior. Therefore, this study would benefit marketeers to understand which factors are influencing the consumer brandswitching behavior. Figure most used functions by the smartphone users 41 figure 14. Article info abstract with the current paradigm shift from analogue telephoning to digital and the astronomical increase in the active mobile subscribers and teledensity in nigeria, this has led to the emergence of mobile communication device that. We need people around to talk to and discuss various issues to reach. Introduction the demand for a product means how much of the product consumers are willing and able to purchase. The study was undertaken on 638 mobile phone users of haryana state of india.
Behavior among young adults in nigeria portion of smartphone users is. This research is both qualitative and quantitative in nature. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life styles. However, price and sales promotion was found to have no significant relationship with brand switching. Pdf factors influencing consumer behavior of smartphone users. Factors affecting smartphone purchase decisions of.
Factors affecting consumer behavior of purchasing tobacco products. Consumer behaviour, buying behaviour abstract addressesone ofthefundamental issuesofemarketing. To examine whether people buy smart phone because of their need or want. Therefore, a research is conducted on the present situation of nepal to understand the influencing factors among the youths while buying smartphones in kathmandu, the capital city of nepal with. Besides the research is just analyzed just on the basis of focus group interviewees from the age group of 2030 from helsinki region which may not valid to larger population. Smartphone market in the near future and smartphone producer should cope this opportunity well. Consumer behaviour, ecommerce, female buying behaviour, onlineshopping, online retailing, retail sector jel classification. Smartphone industry is growing exponentially and is an evolving market in india. The effect of social media on consumer buying decision process smem ozer a dissertation submitted m partial fulfilment for a. In particular, consumer behavior in the smartphone industry, from adoption motivation to postusage behavior has become a major focus of research in the field of marketing. Hence a conclusion was drawnthat there is a significant linear relationship between factors influencing consumer behavior and. Therefore, this paper examines about factors influencing purchasing intention of smartphone among university students. L81, m31, n30 introduction factors affecting female consumers online buying behaviour internet is redefining the shopping behaviour of people across the globe.
The impact of factors influencing the buying behaviour on the. Factors influencing purchase intention of starbucks page 2 of 142 cultivated around the world in more than 60 countries and is the worlds second most valuable traded commodity behind crude oil international coffee organization, n. A study on consumer buying behavior of mobile phones the behavior of consumers towards smartphones is increasingly a focus of marketing research. This study contributes to the body of smartphone literature by extending the context of the study to a developing nation where smartphone has penetrated profoundly in recent years. Background mobile payments services represent a tremendously interesting paradox in the world of telecommunications. The expansion of mobile communication technology e. Thus, the behaviour of consumers to purchase are depending to their characteristics such as brand name, price, quality, recreation and innovation awareness, mixed up with other. The age of the buyers is a major deciding factor for generally 74% of the respondents were below 25 years fig. In malaysia, the majority of smartphone users are aged from 25 to 34, high educated and full time employment with rm5000 income or more, according to a report on year 2011. Jan 05, 2018 8 factors that influence consumer behavior the most.
Among all groups of influencing factors identified during qualitative research only a few turned to be statistically significant for consumer attitude and behavior. Factors influencing purchase intention of starbucks. Factors affecting consumers buying intention of smartphones. Factors affecting consumer buying behavior of smartphone users. Abstractglobally, the term, marketing is not a new phenomenon. This research implies smartphone manufacturers to employ different marketing strategies and marketing mix to attract young consumers in indian market. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. A study on consumer buying behavior of mobile phones. Since consumer purchasing behavior and consumer decisionmaking are closely related, second and third sections would focus on onsumer behavior and c onsumer c purchase decision models. A study on the factors influencing consumer s purchase decision towards smartphones in indore.
Factors influencing consumer behavior of smartphone users core. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. Consumer behaviour and factors influencing buyer behavior. From the statements 4 key factors that motivate consumers for purchasing the smart phones and its usage are recognized they are product feature, price, peer group and brand image. Consumers typically emphasize the technical and technological features as motivation and reasons for their switching behavior towards mobile, such as some specific smartphone. The major categories of individual factors affecting consumer behavior are demographics. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning. Under this study, the main focus is to identify whether smartphone users buy smartphone because of their need or wish, reasons to buy expensive smart phones, how social and personal factors affect them to make purchasing decision, for what purposes they use smartphone, where and how long a day. Syaharizadbinti abdul razak1 2 page enables content creation by users for marketing purposes. Keller 1993 describes brand image is the perceptions of the customers which are reflected by the different associations they held in mind about the brand. Pdf a study of factors affecting online buying behavior.
Even if you sell to a company, youll be dealing with humans to do it. The analyses of purchasing decisions and brand loyalty for. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. In the recognize five stages of consumer decision process, such as case of. The determinants of individuals demand generally include price of the product, prices of related products. Factors that influence the usage of social media in marketing.
Factors influencing consumer behavior of smartphone users core reader. The effect of familiar brand names on consumer behaviour. It also gains a deeper understanding and better insight of chinese consumer behavior. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. The study included secondary data collected from different sources such as journals, books, magazines etc. The impact of social factors affecting consumer behaviour on. Factors affecting consumer choice of mobile phones.
Cellular phones, purchase decision, consumer behavior. In just three year time, the number of smartphone users is estimated to 675 million 2018 which exceeds almost half of the population. The subjects who participated in this study were android smartphone users who had an intent to manage their weight. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Social factors play an essential role in influencing the buying decisions of consumers. The fourth and fifth section would show how determinant of urchasing p decision and rand b rela. This study was conducted keeping in mind the different factors that could affect consumer s purchase behaviour. Factors affecting smartphone purchase decisions of generationy.
However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. Study of factors influencing smart phone purchase by consumers. The main purpose of this study is to investigate what affects a customers decision to use the hotel smartphone applications when heshe makes a room reservation. The findings stated that some external factors markedly influence dcustomers on choosing smartphones. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Survey on factors affecting consumer behavior of smartphone. A purchase decision is the result of each and every one of these factors. Pdf factors affecting consumer buying behavior of mobile. What are the factors influencing consumer behavior. Factors influencing consumers rejection to smartphone. The impact of factors influencing the buying behaviour on. Factors that influence the usage of social media in marketing corresponding author. With the help of factor analysis ten decision factors of consumer buying behavior were derived.
The psychological factors are the factors that talk about the psychology of an individual that drive his actions to seek satisfaction. Presentation on different influencing factors that affect consumer buying behavior of smartphone users. Smartphones are not merely communication devices anymore, they are a complete. Factors influencing dependency on smartphone and the impact.
Understanding customer intention to use mobile payment. Under this study, the main focus is to identify whether. Consumer buying behavior is influenced by two major factors. Kmo and bartletts test kaisermeyerolkin measure of sampling. Factors influencing consumers attitude towards adoption. There are many individual and environmental factors that influence customers to decide about any product, including smart phones. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Factors influencing consumer behavior of smartphone users prezi. A study on the factors influencing consumers purchase decision towards smartphones in indore.
The present paper focuses on major factors influencing consumer buying behavior. Factors influencing consumers attitude towards adoption and continuous use of mobile applications. On this basis, this article deals with consumers choice criteria in. Other factors that affected the purchase behaviour of respondents were.
According to kotler et al 2008, cultural, social, personal and psychological factors are the main characteristics that influence the consumer behavior. Factors affecting consumer buying behavior of mobile phone devices. Analysis of factors influencing consumer purchase decision of. The main objective of this research is to determine the factors influencing the smartphone purchase decision s of generation y. Factors influencing purchasing intention of smartphone. Factors influencing consumer behavior of smartphone users. Factors affecting acceptance of smartphone application for. Factors affecting consumer buying behavior of mobile phone. As at the end of 2015, there were 380 million smartphone users in china.
The impact of social factors affecting consumer behaviour. The proposed research is an applied research as existing theories and concept are applied to fulfill the objectives of research. No commodities can move from a production point to a consumption point without putting the. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Factors influencing consumer behavior of smartphone users bishal nagarkoti degree thesis international business. Factors influencing consumer behavior of smartphone users 11. A conceptual model article pdf available in ssrn electronic journal january 2012 with 21,4 reads how we measure reads.
Therefore, knowing the elements that impact the purchasing behavior could rise the sales volume. Psychological factors influencing consumer behavior definition. How apple uses consumer behavior marketing to win stephen. To examine why people buy expensive smartphone as least expensive smartphone are also available in the market. Interestingly, different factors influence the attitude of consumers to the wellness concept and the consumption of. Factors influencing purchasing intention of smartphone among. Factors influencing consumers attitude towards adoption and. New delhi, delhi 110096 abstract the cell phones have all qualities and features that qualify them to be called as a mini computer.
The aim of the study is to know about the factors influencing consumer behavior of smartphone users. Social influence is the crucial factor in marketing and consumer behaviour. A study of factors affecting online buying behavior. The effect of social media on consumer buying decision. Researchers indentify six factors constituted of 21 variables which influence the buy decision of smart phone.
Understanding, analyzing, and influencing consumer behavior leads to sales and profits ultimately. Personal factors affecting consumer purchase decision. This research also explores through quantitative analysis of some of the key factors believed to affect consumers attitudes and behaviors towards smartphone purchase. Factors influencing consumer behavior of smartphone users 20.
Review of literature the various literature related to the consumer attitude towards. Buying behavior of smartphone amongst management students. The data was analyzed using factor analysis and multiple regressions. Consumer behavior is influenced by a lots of variables.
The study gives a comprehensive understanding of influence of cultural, social, personal and psychological factors on buying behavior. They used the obesitymanagement app for two weeks, and then completed an 18item survey designed to determine the factors influencing the acceptance of the app. This is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan. This research is carried to understand the various factors which influence the purchase intension of the consumer and also helps to understand the mindset of different consumers while buying a smart phone. Impetus for the study came from the fact that not many empirical studies have been conducted with regard to consumer purchase behaviour in india context. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his.
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